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ICO: Implied Consent OK for Analytics Cookies

If you sit very quietly today and listen for a moment you’ll be able to hear a noise. That noise is the sound of thousands of website owners throughout the UK saying “Phew!”

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Google Has Entered The Social Era

When I first started doing Web Analytics eight years ago we were just getting in a position where we were looking to spend money on Search Engine Marketing. It was a new and exciting thing that a...

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5 Tips For Optimising For Social Search In A Regulated Market

The things your friends like on Google+ have as much weight in search engine results as traditional SEO tactics of the website you are searching for. But how do you optimise for Social Search if you...

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Tictrac – Life Tracking For The Masses

All of Blue Latitude's work is rooted in customer insight – measuring and interpreting customer data. We introduce TicTrac, an innovative life tracking tool, which could help drive insight into...

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MASTERING MULTICHANNEL IN PHARMA: How to avoid data paralysis (Part 1)

Many companies are finding themselves drowning in a sea of data, becoming paralysed by the sheer volume of it. We offer three solutions to the problem, which sees companies increasingly leaving...

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Avoiding data paralysis in Pharma Marketing (Part 2)

With the ever-growing list of reporting systems, and the plethora of data inside companies waiting to be distilled for any real insight, is it any wonder that the Pharma industry is suffering from an...

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Explain Like I’m Five: The different web metrics

Having trouble defining key web metrics? Take a look at our big list of standard web metrics, with definitions written in layman's terms, rather than technical jargon to make it easy to understand the...

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Top 10 things to consider when planning a multichannel campaign

When creating a multichannel approach to connect with your audience, what 10 things should you consider in order to maximise on engagement and help build lasting customer relationships?

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How to make private content available in search engines

One of the challenges with pharma content marketing is how to increase the “indexability” of a web page, whilst adhering to the strict regulations we’re often bound by. With a pharmaceutical website,...

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Regional campaigns: Improving local uptake while staying on-message

Localising global and regional campaigns is a challenge all global organisations face. However, for healthcare brands, it can be even more challenging because local regulations and healthcare systems...

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